Turning browsers into buyers – make sure your online advert stands out.
If you’ve ever searched online for a home yourself, you’ll know how many listings there are. The broader your search terms, the more results are going to come up, and then you start scrolling through...
So, what is it that makes you stop scrolling?
What to do when your home isn’t selling – 8 steps to boost your marketing.
You did it: you found an agent you liked, who loved your home and valued it at a price you were happy with. They put together an impressive marketing plan and the ‘For Sale’ board has been invitingly positioned at the end of the drive for a while. It seems like you’ve done everything right, so why hasn’t your home sold yet?
Well, it could be a few different things. Some people believe it comes down to the price – and often that is a reason – but it’s not the only possibility.
So how do you find out what’s stopping your home from selling, and what can you do to kick-start some real interest?
Unique homes – how we value them accurately.
As estate agents, valuing homes accurately is at the core of our business. We’ve got to price them at a level that attracts enough attention from buyers, while achieving the maximum sale price for our clients, and sometimes it’s a challenge – particularly when there’s not much to compare them to.
We value homes based on a combination of factors. We look at recent data, consider what we know about current market conditions, sprinkle in price per square foot, then use our expertise to judge how popular your particular home is likely to be with buyers.
While it’s relatively straightforward to value a home if a lot of similar ones exist, it can be much harder to put a price on a unique home. Deciding how much a particular view or architectural style is worth in a certain location is not an exact science, which is why it’s especially important to choose the right estate agent when your home is one of a kind.
How to choose the best estate agent – 11 questions to help you decide.
Selling your home is one of the biggest financial transactions you’re ever likely to make, and it could be an emotional time for you. So you need to be sure that the agent you choose can not only get you the right buyer and the best price, but also understand your situation and be able to guide you confidently through the process.
Perhaps you’re selling the family home where you’ve raised your children, and you’re now ready to downsize. It could be that you’ve outgrown your first home, and it’s time to take the next exciting step up the ladder. Or maybe it’s a buy to let or inherited home that you simply don’t want or need to keep.
Whatever your reason for deciding to sell, lots of agents will be keen to get your business. And with so many out there – local and national, high street and online – all with different strengths and core markets, how do you know which is going to be the best fit for you and your home?
Our top home styling accessories for 2021.
It’s a new year – time to give your home a whole new look? If you’re selling your home in Watford or Abbots Langley, or planning to, our top home styling accessories for 2021 may help you make the right decisions to give your home a mini-makeover without breaking the bank.
And, now that the majority of us are ‘locked down’, you may have more time than usual to get new home accessories ordered online, even taking advantage of the New Year sale prices (if you’re quick!).
Home styling accessories can make even the most stale and tired rooms look new and on-trend again, so let’s dive into our seven top styling tips which won’t break the bank.
Planning to downsize? Start your new chapter in your next home.
Are you starting to feel like you’re rattling around in a house that’s too big for you?
Are you ready to put less time, effort and money into somewhere new?
Have you got your heart set on being closer to family (or further away)? Have you always dreamed of that coastal hideaway or a chocolate box cottage in the countryside?
Now is the time to move on to the next chapter in your life.
Winter viewing? How to make yours a success
We all dream of a white winter wonderland. A thick layer of snowy icing on the lawn, roaring fires, candlelit windows, movie afternoons wrapped in thick, downy duvets. The spicy scent of mulled wine drifting in from the kitchen.
If your home is on the market and winter is on the horizon, you couldn’t hope for a more enticing scene…
Secrets of fabulous property photography
– learn from the pros
We have all heard that first impressions count and never is this truer than when trying to sell your property. Not only will excellent photographs catch the attention of eager buyers, but by emphasising the lifestyle your home actually offers, a well-planned photoshoot is likely to draw in serious viewers who won’t waste your time.
So why not pinch a few tips and tactics from the world of professional photography to get your home ready for its market debut?
TO SELL IN SEPTEMBER
In the blink of an eye, the trees are dappled in burnished reds and golds. That first waft of coal fire smoke garnishes the dusky sky. Dust off your autumn boots and dig out your gloves…September is here.
Summer brought with it the UK’s busiest month of house sales in a decade. Everyone agrees, the housing market is booming.
So, alongside crisp misty mornings and crackling log fires, what delights does autumn hold for sellers?
6 1/2 Simple styling secrets
TO MAKE A BUYER FALL IN LOVE WITH YOUR HOME
You know your home looks good. You’ve chosen your estate agent, the photographer’s booked and you’re ready to launch.
But is there something missing...?
Let us help you transform your home from ‘market ready’ to ‘market ravishing’ with our home styling tips.
Switching estate agents
all you need to know to get it right
If you are considering switching estate agents, take a look at our latest guide – Switching estate agents: all you need to know to get it right.
When you chose your estate agent, you did so because you believed they could sell your home.
You felt so certain, you even put your name to it when you signed the contract.
However, months down the line, hopes of lots of viewers and competing offers from eager buyers, are starting to fade.
You find yourself wondering if the market has changed, or if your asking price was just too optimistic. Your estate agent seems to have lost confidence in their ability to sell your house for the price they recommended. “Would a new agent do a better job?” you ask yourself.
Your Property’s Asking Price
If you have had your house on the market for some time without success, dropping your asking price may seem an inevitable, if unwanted, next step. Your estate agent will often suggest this move if they have run out of ideas, motivation and most importantly, confidence in your asking price.
But is dropping your asking price really the answer to selling your home more effectively?
Preparing to sell your home
GETTING READY TO MOVE
With the property market now able to re-open, now is the time to get ready to make sure you’re prepared for selling your home, and moving on.
Over the past few weeks, house viewings have not been possible. But don’t worry – your estate agent will have been taking registrations of interest from people wanting to view your home, and should have a list of buyers ready to book an appointment as soon as they are able to.
So let’s make sure your home is viewing-ready!
Selling your home in an uncertain time
WHAT YOU NEED TO KNOW RIGHT NOW
Are you buying or selling a home right now? Or planning to? Feeling concerned and anxious about what’s going to happen with the housing market over the coming months?
Maybe you’re feeling uncertain about what you should be doing and wondering what you can do to mitigate any risk to your financial security.
We are living in unreal times. In this article, I’ll explore what this uncertainty means for you and your family, and explain exactly what you can do to best position yourselves when the housing market returns to normal. Whether you’re selling, buying, or just want some guidance on what the next few months might mean for the property market in our area, this article will help.